Unhappy? That's rich . . .

There are psychological reasons for this. Material possessions are vulnerable to the “hedonic treadmill”, says Montier, whereas experiences are not. In other words, we quickly get used to new things and they become part of our norm. “We might get a new fast car and at first be out washing it every weekend but six months later we have become accustomed to it, the kids have scuffed up the seats in the back and the boot is full of dog hairs, ” he says. “This is hedonic adaptation at work . . . material possessions are likely to be assimilated relatively fast.”

Unhappy? That's rich . . . - Times Online

Posted January 31, 2006 10:40 AM